Kratos NaturalLiving instead of surviving
Why we exist
Enabling as many people as possible to truly live instead of survive.
Knowledge for everyone
The world gets better when people understand how their own body works. So everything we know is free: no paywall and no account.
The Kratos standard
What you eat or swallow is tested by an outside lab and carries a label that matches what is in it. What you wear is made fairly, from material that does not exhaust the earth. If something does not meet our standard, we do not sell it.
The profit goes back
What is left goes to what the world needs most: making knowledge, healthy food and eco-friendly clothing accessible for everyone, and protecting animals and wild places. How we spend the funds is public.
Explore Kratos Natural
Three things, and two of them cost nothing and never will.
Knowledge
To understand how your body works, and what it takes to have it running at its best.
Shop
Only products that meet the Kratos standard, at the lowest margin we can carry.
Join the mission
Pick an amount below, once or every month. That is how we change things together, alongside what the shop brings in. Each euro in and each euro out is listed on the donation page, with the date and what it paid for.
Pick an amount above and the transfer details appear here.
Arranging the world around love
Five things, and we think of them as rights rather than charities. A right with a price on it is not a right.
Free knowledge
In our eyes knowledge should be free and accessible to everybody. So the research, the guides and the protocols stay free, and you need no account to read them.
Healthy food, accessible to everybody
Eating well has been made more expensive than eating badly, and there is nothing natural about that. We are working towards food we can offer at cost, and then towards food that costs nothing for anyone who cannot pay.
Eco-friendly clothing
Clothes made ecologically that a normal person can still afford. It is entirely possible. It simply returns less, which is the whole reason almost nobody does it.
Protecting animals and wild places
From the Amazon to the soil our own food grows in. Regenerative farming gives the ground back more than it takes, and the animals and the land around them fall under the same rule: protect and preserve as much as we can.
Health knowledge in schools
Sleep, food and movement shape a whole life, and school says little about any of them. We want to turn this into teaching material for primary schools. Knowledge is what enables you to make the right choices, and the earlier we're able to do that, the less chronic illness, the fewer unhappy people and the more love.
Free knowledge
Guides
One subject, A to Z. Everything you need to know about it is in there, so there is nothing to read alongside it.
Read a guide
